Privacy Policy

Effective Date: January 1, 2025 Last Revised: December 28, 2025

1. Introduction

Lusty.now ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI video generation platform ("the Platform"). Please read this privacy policy carefully.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

•Account information (email address, password, display name)
•Profile information (optional profile picture, bio)
•Payment information (processed securely through third-party providers)
•Communication data (support tickets, feedback)

2.2 Automatically Collected Information

When you use the Platform, we automatically collect:

•Usage data (features used, videos generated, interactions)
•Device information (IP address, browser type, operating system)
•Log data (access times, pages viewed, errors)
•Cookies and similar tracking technologies

2.3 Content You Create

We collect and store:

•Video generation prompts and parameters
•Generated videos (stored for 7 days unless marked as featured)
•Chat messages with virtual personas
•Custom personas you create

3. How We Use Your Information

We use the information we collect to:

•Provide, maintain, and improve the Platform
•Process your transactions and manage your credits
•Generate AI videos based on your prompts
•Personalize your experience and recommendations
•Communicate with you about updates, features, and support
•Monitor and analyze usage patterns and trends
•Detect, prevent, and address technical issues and fraud
•Enforce our Terms and Conditions
•Comply with legal obligations

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

•Payment processors (NOWPayments, Stripe, PayPal)
•Cloud hosting providers
•AI model providers
•Analytics services

4.2 Public Content

Content you mark as "featured" or make public may be visible to other users of the Platform.

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests, including to meet national security or law enforcement requirements.

4.4 Business Transfers

In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Retention

We retain your information for as long as necessary to:

•Provide our services (account data retained while account is active)
•Comply with legal obligations (audit logs retained for compliance)
•Resolve disputes and enforce agreements
•Generated videos are deleted after 7 days unless marked as featured

6. Your Rights and Choices

Depending on your location, you may have the following rights:

•Access: Request access to your personal information
•Correction: Request correction of inaccurate information
•Deletion: Request deletion of your account and data
•Data Portability: Request a copy of your data in a portable format
•Opt-out: Unsubscribe from marketing communications
•Object: Object to certain processing of your information

To exercise these rights, please contact us through the Platform's support channels.

7. Security

We implement appropriate technical and organizational measures to protect your information:

•Encryption of data in transit and at rest
•Secure password hashing (bcrypt)
•Session-based authentication with httpOnly cookies
•Regular security audits and monitoring
•Access controls and audit logging

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

•Maintain your session and keep you logged in
•Remember your preferences and settings
•Analyze usage patterns and improve the Platform
•Provide personalized content and recommendations

You can control cookies through your browser settings, but disabling cookies may affect the functionality of the Platform.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Children's Privacy

The Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

11. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt-out of the sale of your information. We do not sell your personal information.

13. GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, data portability, and object to processing. You also have the right to lodge a complaint with a supervisory authority.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Revised" date. Your continued use of the Platform after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us through the Platform's support channels.

By using Lusty.now, you acknowledge that you have read and understood this Privacy Policy.